We Built the Tool We Always Needed
We've spent 15+ years in B2B SaaS watching conferences promise pipeline and deliver chaos. Conference Hero exists to change that — one event at a time.
Born from 15+ years of conference frustration
Between us, we've held roles across marketing, demand generation, and revenue operations at B2B software companies. We've attended the conferences, staffed the booths, and lived through the post-event scramble of manually importing leads into HubSpot days after the event — when the momentum had already faded.
HubSpot is the CRM standard for a reason. But it was never designed for the conference floor. Real-time lead capture was clunky. Mobile was an afterthought. And no matter how disciplined the team, leads always arrived without the context that actually drives close rates: who they were, what they cared about, what was said at the booth.
The rest of our stack wasn't any better. Logistics lived in Slack threads. Budgets were tracked in spreadsheets that were already out of date before the flight home. Follow-up emails went out a week late, long after the event buzz had faded and the prospect had moved on.
After one too many events where we knew we'd left pipeline on the table — despite doing everything "right" — we stopped hoping for a better tool and started building one.
“We walked away from a flagship conference with 200 badge scans and converted fewer than 5. Not because the leads weren't there — but because our follow-up process was broken before we even left the venue.”
Convictions, not buzzwords
These aren't product principles. They're convictions we arrived at the hard way — after years of watching great teams run great events and still struggle to show ROI.
Conferences are high-ROI — when executed right
Most teams leave significant pipeline on the table not because events don't work, but because the tooling fails them before, during, and after. Preparation and follow-through are the difference between an expensive trip and a revenue quarter.
Your CRM should get richer from every event
Every conference should produce better data, better context, and better follow-up — not just more contacts to clean up. Leads should arrive in your CRM with the full story: who they are, what they care about, and exactly what was said.
Lean teams deserve enterprise-grade event ops
You shouldn't need a dedicated ops team to run a successful conference strategy. The right tool makes it possible for a two-person marketing team to operate with the precision of an enterprise demand gen machine.
Ready to make your next conference
your best lead source?
Join the waitlist and be first to know when Conference Hero is ready for your team.